Marriott Residence Inn brand launches in Escazú
Hotel firm expands local presence by targeting long-stay guests.
Costa Rica is the first country outside the United States and Canada which states the format.
The signature Marriott hotel opened this week in Costa Rica the first hotel under the Residence Inn operating outside United States and Canada.
The complex of 109 rooms is located in Escazú within the project Escazú Avenue.
Format is aimed at the segment for long-staying guests. The hotel offers amenities most desired by the corporate market, but is also often chosen by tourists traveling with family.
Being close to the Cima Hospital attracts guests who visit the country for medical tourism, as well, executives who come to relocate to Costa Rica can spend time at the hotel while they find a house, “said Laura Miranda, manager of Marketing for Marriott Costa Rica.
Part of the factors that prompted the decision to invest in the country were the positive results that the company has succeeded with its three other brands in the country, JW Marriott, Marriott Hotels and Resort and Courtyard.
The entry into operation in Costa Rica will be the platform for the expansion of the brand internationally.
The construction started in early 2008 and currently has 31 employees and will reach 45 by year-end.
The design was inspired by other lifestyle concept that promotes Avenida Escazú, which is a global trend that offers different services in one place, such as shops, hotels, residences, restaurants, cinemas and offices.
The architecture is contemporary and was designed by Architects companies Trejos Facio, Zurcher Arquitectos and Studio 506.
El diseño interno fue de Marriott y la compañía costarricense Fusión. The internal design and the Marriott was a Costa Rica company merger.
The hotel has suites, study with one or two quarters, fully equipped kitchen, Internet, breakfast, laundry and grocery shopping is complementary. In the common areas there is a gym, swimming pool and meeting rooms.
The expectation that the company is to position the hotel as the place of long stays and comforts at home.
Despite the current situation shows those hard times in the global economy, both Marriott International and local investors decided to continue with the project. “Through the years the growth of Marriott has always followed up despite problems or breaks in the economy,” said Miranda.
Residence Inn is seen as an alternative in these times, it is a moderately priced hotel in addition to many amenities including, said Adolfo Carita, general manager, Residence Inn by Marriott San Jose Escazu.
Saturday, June 20, 2009
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